Stop chasing customers – get them to reach out to you.

Social selling on LinkedIn - get meetings booked without cold outreach

Cold outreach is a bit like standing on the street and shouting “HEY!” at people who’d really rather just get on with their day.

Social selling is the opposite of that.

It’s consistent visibility that delivers value to the right people, so they can hook themselves on – when they’re ready.

That way you start conversations with people who know you, trust you, and want to talk to you.

But it requires that you’re visible.

The best B2B sales strategy? Get seen before you sell.

Why social selling is the strongest B2B sales method in 2026

When you’re visible on LinkedIn in a strategic and consistent way, three things happen:

  1. The right people notice you
  2. The right people keep you top-of-mind
  3. The right people understand that you’re competent and not an asshole


LinkedIn accounts for the majority of all B2B leads – and a strong profile naturally converts far better than a profile that’s been gathering dust since your last ‘So excited for this new opportunity’ post.

The best B2B sales strategy? Get seen before you sell.

The best B2B sales strategy? Get seen before you sell.

Most people turn Social Selling into some kind of “when-I-feel-like-it hobby.” A post here. A post there. But ONLY when it can hardly be avoided.

Social Selling only works when there’s a system that keeps you going.

Mistake 1: You repost more than you post.

It can be fine to repost, but it doesn’t give you a voice.

Mistake 2: You do outreach to people who've never heard of you.

That’s the equivalent of proposing on the first date. Too much. Too fast.

Mistake 3: You have no idea who's engaging or what to do about it

Likes and views are fine.
But it’s only when you turn that interest into dialogue that Social Selling creates real value.

What you get out of it

Not theory. Not inspiration. Concrete results that show up on the bottom line.

Strategy that can't be misunderstood

We sharpen your positioning to the bone and find the messages you should be known for.

Content that lands with the right people

Not fluffy inspirational quotes. But content that builds authority and makes you impossible to overlook in the feed.

Engagement intelligence (Hume OS)

We track who likes, stalks, clicks, and follows. So you know exactly who’s warm and when.

Activating your existing network

Always start by picking the low-hanging fruit. You probably already have a fairly strong network. You think they know all about you and will reach out if they have a need. They don’t.

Continuous activity on your profile will short-term activate your already existing network.

Intent-based outreach

Here you only message people who are already warm. It’s like starting a conversation with someone who just smiled at you.

Meetings in the calendar

If your goal is more business, then we work toward making sure our work can be seen on your bottom line. And that starts by turning interest into conversations.

Results for clients

From visibility to meetings – the clients' results.

Overview and insight

All information served on a silver platter

We help founders, CEOs, and consultants strengthen their personal brand on LinkedIn, so they get a competitive positioning, more visibility, better leads, and more opportunities across the board.
We work primarily through monthly retainers, but also have a few limited programs.
Our monthly packages range from 10,000 to +35,000 DKK per month.
No lock-in. The cancellation period is the current month plus one additional month, during which we off-board.
Yes
We help founders, CEOs, and consultants strengthen their personal brand on LinkedIn, so they get a competitive positioning, more visibility, better leads, andNo. Depending on the package, you get a personal branding expert, an analyst, and a sales mentor, who are all experts in their individual fields. more opportunities across the board.
You book a call with Jonas, one of our co-founders. If you don't kill each other, and you find out there's a good match, we'll guide you through the next steps.The first step in the process is a two-hour kick-off sprint, where we all get to know you and your business.

Nope.

Life's good, thanks for asking <3 Hope you're doing well too.

Kasper

Personal Branding & Content

jl@humeagency.com

+45 51 31 66 68

About Kasper

Kasper works on bringing people’s stories to life. Through conversations he draws out what is interesting and turns it into content that engages and creates visibility.

He is genuinely curious and loves to listen – and that is also where his strength lies.

“I pick up on the nuances and try to bring out the best in the people I work with.”

Kasper keeps up with the world around him, always looking for new angles to make the stories even stronger.

A good day for Kasper is when there have been inspiring meetings, good conversations and the feeling that we have created something great together.

As a colleague he contributes with a great sense of humour, overview and a hug when needed.

In his private life his time goes to his girlfriend and dog – and to ideas. Lots of ideas…

“I always have 25 ideas for every 24 hours of the day.”

Christian

Personal Branding Consultant

jl@humeagency.com

+45 51 31 66 68

About Christian

Christian works on advising and executing on our clients’ LinkedIn strategy. Concretely, it is about finding the angles in their profiles that can become authentic content and strengthen their personal brand.

“People connect with people.”

What he is strongest at is understanding the person behind the profile. Quickly figuring out who they are, what they stand for – and what the right personal angle is. For Christian everything starts with the relationship.

“If that isn’t strong, I don’t get access to what I need in order to write great content.”

A good day for Christian is when there have been good client meetings and he has created results. What motivates him is quite simple: that the clients succeed. He sees it as a privilege to be allowed to be part of a client’s personal journey.

As a colleague he contributes with great energy, humour and closeness – and cares deeply about transparency and making sure the people around him are doing well.

In his private life he is a father of two – and that takes up everything right now. And he is the type where “what you see is what you get”… even though for many years he lied about being allergic to wasps.

Line

Marketing, Branding & Content

jl@humeagency.com

+45 51 31 66 68

About Line

Line works with marketing, branding and content – where creativity, strategy and execution meet. She helps businesses figure out what they are missing and how to move forward.

She is attentive, analytical and full of ideas – and nerds out on… everything.

“Anything I can nerd out on – and preferably 10 things at once.”

A good day for Line is when she has crossed off her to-do’s while good old R&B tracks play in the background – and when she simultaneously feels that she has made a difference and been there for her colleagues.

She is motivated by pushing ideas through and creating something that actually moves the needle.

As a colleague she contributes with great energy, curiosity and presence – and a good conversation about everything under the sun.

In her private life she is often out with her dog in the forest (preferably in rubber boots), at the gym – or busy filling up her camera roll. And yes… she was a role-player as a child.

Josephine

Student Assistant - Communication & Marketing

jl@humeagency.com

+45 51 31 66 68

About Josephine

Josephine works with communication and marketing, and is among other things responsible for Hume’s LinkedIn profile. She is also involved in various projects across the website and cases.

She is good at coming up with ideas and seeing them all the way through to life – even when the path isn’t entirely clear from the start.

“When I’m given a task, I take ownership and work my way through to a solution.”

She thrives with sparring, different perspectives, and is motivated by being able to put her own stamp on things and develop along the way.

A good day for Josephine is when deadlines are met – and when she is surrounded by her colleagues:

“Their great energy and teamwork give me both motivation and joy in my work.”

As a colleague she contributes with infectiously positive energy and a great sense of humour.

In her spare time she spends a lot of time with her friends and family. She also loves cooking and staying active. And she is the type who knows all the melodies – but none of the lyrics.

Johannes

Co-Founder

jl@humeagency.com

+45 51 31 66 68

About Johannes

Johannes is a Co-Founder, bad with words, but razor-sharp in a spreadsheet – something his girlfriend would potentially have appreciated if it were the other way around :).

He works on optimising operations and results for our clients through data analysis and business understanding in close collaboration with the right experts.

Jonas says he is an eternal realist, but he sees himself as the perfectionist realist who keeps his nose to the grindstone when ideas start pulling in all directions.

On top of that he manages the company card with a firm hand and ensures that more money comes into the business than goes out… A role that means he has to play the bad guy from time to time… Which he says he doesn’t like, but deep down enjoys just a little.

Jonas

Co-Founder

jm@humeagency.com

+45 22 44 40 72

About Jonas

Jonas is a Co-Founder and works with business development, sales and branding – but in practice he takes on whatever hats are missing.

He is good at quickly understanding situations and finding solutions – and at hyping the people around him.

“That’s also a weakness… it’s not always what you want, to have a solution to everything you say out loud.”

Right now he is especially focused on becoming a better leader as the team grows.

A good day is when the team is in flow – whether that’s laughing over a beer or being in full “war-room” mode on a case.

“It’s pretty awesome to be a part of.”

As a colleague he is the eternal optimist who sees opportunities and helps with direction.

In his private life he spends time with his girlfriend, football and life in Copenhagen – although he himself says his knees are like those of a 78-year-old. And he also needs to recharge every now and then… preferably with a sofa and Netflix.