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Personal branding case study

We helped Arne go from being invisible online to becoming an unavoidable voice

Through clear positioning and consistent execution, Arne went from low visibility to becoming a recognizable and respected voice in his industry – with a steady stream of new conversations and opportunities.
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Arne Nielsson

Speaker

Resultater

Resultater efter tre måneder

19

Posts

+430k

Views

+8k

Interactions

“Hume Agency works in a structured and professional way with a strong understanding of both my message and my market. I feel well guided throughout the entire process, and the result has already exceeded my expectations: My posts have received over 345,000 views in just a few months. Hume understands people, business, and communication. They make things happen and make it easy all the way, even when the calendar is packed.”

Arne Nielsson

Speaker

+1100

Comments

Hvad skete der?

Med Hume vs. tidligere periode

Hvad var impact?

Hvordan et personligt brand løfter
hele forretningen

From invisible to unavoidable

From 40 years of experience without an online presence to massive visibility on LinkedIn – with over 400,000 views in just a few months.

A brand that creates attention

With a clear strategy and consistent execution, Arne’s messages were turned into content that creates engagement, relationships, and positions him strongly in his niche.

Visibility that opens doors

From no digital presence to a strong platform that creates new opportunities and makes Arne a sought-after voice – online too.

Et kig på startpunktet før rejsen begyndte

What was Arne's starting point?

Arne was already a well-known figure through 40 years of giving talks as well as his Olympic and World Championship results.

But online he was invisible.

He knew there was great potential in being more visible, but lacked both the time and resources to lift the task himself in a busy everyday life.

That’s why he contacted Hume.

WHAT DID WE DO?

We gathered a dedicated team to build Arne’s personal brand and ensure that the right messages were put into play – again and again.

  • Jonas (Co-Founder): Spots opportunities to accelerate Arne’s brand
  • Christian (Strategy Lead): Develops the strategy and finds the stories that create impact
  • Anne (Journalist): Turns Arne’s experiences and perspectives into engaging and relatable content
  • Johannes (Co-Founder): Closely follows the data and ensures that we’re constantly moving in the right direction

We continuously work on adjusting the strategy to maximize visibility and create the right opportunities around Arne.

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Fulde oplevelse

“I’ve been giving talks for 40 years, been world champion 10 times, and won an Olympic medal – but social media has never been part of my world until now.

I’ve had the pleasure of collaborating with Hume Agency on my personal branding on LinkedIn, and it has been a really good experience. They work in a structured and professional way with a deep understanding of both my message and my market.

I’ve felt well guided throughout the entire process, and the result has exceeded my expectations: My posts have received over 345,000 views in just a few months.

Hume understands people, business, and communication. They make things happen – and make it easy all the way, even when the calendar is full.

I can warmly recommend them to anyone who wants to strengthen their professional presence on LinkedIn.”

Arne Nielsson

Speaker

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