Rasmus had no clear strategy for his personal brand and lacked both the time and resources to be consistent on LinkedIn.
He knew there was potential in being more visible, but without a structured approach, it never got prioritized in a busy everyday life.
WHAT DID WE DO?
We started with a 2-hour kick-off sprint, where we dove into Rasmus’ situation and defined his future positioning.
After that, we researched his niche and developed a sharp positioning strategy as well as a concrete content plan.
Then we took over the execution:
We interview Rasmus twice a month to create authentic and engaging content
We continuously build his network by connecting with his ideal customers (ICP)
WHAT HAPPENED?
Rasmus went from being invisible online to becoming unavoidable.
Today, he attracts clients himself through his personal brand – and closes deals with people who already know him and his value.