Rasmus had no clear strategy for his personal brand and lacked both the time and resources to be consistent on LinkedIn.
He knew there was potential in being more visible, but without a structured approach, it never got prioritized in a busy everyday life.
WHAT DID WE DO?
We started with a 2-hour kick-off sprint, where we dove into Rasmus’ situation and defined his future positioning.
After that, we researched his niche and developed a sharp positioning strategy as well as a concrete content plan.
Then we took over the execution:
We interview Rasmus twice a month to create authentic and engaging content
We continuously build his network by connecting with his ideal customers (ICP)
WHAT HAPPENED?
Rasmus went from being invisible online to becoming unavoidable.
Today, he attracts clients himself through his personal brand – and closes deals with people who already know him and his value.
“My collaboration with Hume Agency has given a strategic direction for my personal brand that means I consistently reach my target audience and start new conversations month after month. On top of that, it ensures a continuous flow of new meetings with potential clients.”
Kasper works on bringing people’s stories to life. Through conversations he draws out what is interesting and turns it into content that engages and creates visibility.
He is genuinely curious and loves to listen – and that is also where his strength lies.
“I pick up on the nuances and try to bring out the best in the people I work with.”
Kasper keeps up with the world around him, always looking for new angles to make the stories even stronger.
A good day for Kasper is when there have been inspiring meetings, good conversations and the feeling that we have created something great together.
As a colleague he contributes with a great sense of humour, overview and a hug when needed.
In his private life his time goes to his girlfriend and dog – and to ideas. Lots of ideas…
“I always have 25 ideas for every 24 hours of the day.”
Christian works on advising and executing on our clients’ LinkedIn strategy. Concretely, it is about finding the angles in their profiles that can become authentic content and strengthen their personal brand.
“People connect with people.”
What he is strongest at is understanding the person behind the profile. Quickly figuring out who they are, what they stand for – and what the right personal angle is. For Christian everything starts with the relationship.
“If that isn’t strong, I don’t get access to what I need in order to write great content.”
A good day for Christian is when there have been good client meetings and he has created results. What motivates him is quite simple: that the clients succeed. He sees it as a privilege to be allowed to be part of a client’s personal journey.
As a colleague he contributes with great energy, humour and closeness – and cares deeply about transparency and making sure the people around him are doing well.
In his private life he is a father of two – and that takes up everything right now. And he is the type where “what you see is what you get”… even though for many years he lied about being allergic to wasps.
Line works with marketing, branding and content – where creativity, strategy and execution meet. She helps businesses figure out what they are missing and how to move forward.
She is attentive, analytical and full of ideas – and nerds out on… everything.
“Anything I can nerd out on – and preferably 10 things at once.”
A good day for Line is when she has crossed off her to-do’s while good old R&B tracks play in the background – and when she simultaneously feels that she has made a difference and been there for her colleagues.
She is motivated by pushing ideas through and creating something that actually moves the needle.
As a colleague she contributes with great energy, curiosity and presence – and a good conversation about everything under the sun.
In her private life she is often out with her dog in the forest (preferably in rubber boots), at the gym – or busy filling up her camera roll. And yes… she was a role-player as a child.
Josephine works with communication and marketing, and is among other things responsible for Hume’s LinkedIn profile. She is also involved in various projects across the website and cases.
She is good at coming up with ideas and seeing them all the way through to life – even when the path isn’t entirely clear from the start.
“When I’m given a task, I take ownership and work my way through to a solution.”
She thrives with sparring, different perspectives, and is motivated by being able to put her own stamp on things and develop along the way.
A good day for Josephine is when deadlines are met – and when she is surrounded by her colleagues:
“Their great energy and teamwork give me both motivation and joy in my work.”
As a colleague she contributes with infectiously positive energy and a great sense of humour.
In her spare time she spends a lot of time with her friends and family. She also loves cooking and staying active. And she is the type who knows all the melodies – but none of the lyrics.
Johannes is a Co-Founder, bad with words, but razor-sharp in a spreadsheet – something his girlfriend would potentially have appreciated if it were the other way around :).
He works on optimising operations and results for our clients through data analysis and business understanding in close collaboration with the right experts.
Jonas says he is an eternal realist, but he sees himself as the perfectionist realist who keeps his nose to the grindstone when ideas start pulling in all directions.
On top of that he manages the company card with a firm hand and ensures that more money comes into the business than goes out… A role that means he has to play the bad guy from time to time… Which he says he doesn’t like, but deep down enjoys just a little.
Jonas is a Co-Founder and works with business development, sales and branding – but in practice he takes on whatever hats are missing.
He is good at quickly understanding situations and finding solutions – and at hyping the people around him.
“That’s also a weakness… it’s not always what you want, to have a solution to everything you say out loud.”
Right now he is especially focused on becoming a better leader as the team grows.
A good day is when the team is in flow – whether that’s laughing over a beer or being in full “war-room” mode on a case.
“It’s pretty awesome to be a part of.”
As a colleague he is the eternal optimist who sees opportunities and helps with direction.
In his private life he spends time with his girlfriend, football and life in Copenhagen – although he himself says his knees are like those of a 78-year-old. And he also needs to recharge every now and then… preferably with a sofa and Netflix.
