Personal branding case study

From an idea to now an important strategic asset - Bjarke's personal brand

How Bjarke has deliberately built his personal brand into a strong platform for credibility, visibility, and new opportunities.

Bjarke Just Nielsen

Owner & Director

Results

Results after three months

31

Posts

317k+

Total Views

42%

More followers

“I had an idea that it could make a difference to take my personal brand seriously, but I’ve been surprised by how much it has moved the needle, and how quickly it’s happened.

Bjarke Just Nielsen

Owner & Director

648%

More profile searches
(in 90 days)

What happened?

With Hume vs. previous period

What was the impact?

How a personal brand lifts
the entire business

From seeking to sought-after

From chasing opportunities to having them come to Bjarke. Speaking gigs, new restaurant collaborations, and media coverage

A brand that lifts the group

His personal brand has made both Norrlyst Group and his other companies a permanent part of the industry conversation

Personal brand as the best ROI

Bjarke has had to rethink his own role as a leader and can now see that working on his personal brand is exactly what gives the most value for money & time, compared to many of the other things he previously prioritized

A look at the starting point before the journey began

What was Bjarke's starting point?

Bjarke had a sense that working on his personal brand could make a difference, but didn’t realize how big the potential actually was.

He was already a successful entrepreneur with several restaurants and tech companies behind him, but lacked a clear voice that could anchor his position in the industry and open new doors.

Full experience

“I had an idea that it could make a difference to take my personal brand seriously, but I’ve been surprised by how much it has moved the needle, and how quickly it’s happened.

In a very short time, Hume Agency has not only significantly boosted my visibility, but also helped shape a clear and credible brand around me as a leader, entrepreneur, and voice in the restaurant industry.

The work we’ve done together has meant that opportunities I previously spent a lot of time and effort chasing now come to me. From collaboration offers for new restaurants in the group to speaking gigs, podcast invitations, and industry interest. It has made both me and Norrlyst Group a permanent part of the conversation.

Even more importantly, it has sparked relationships and networks that matter both now and in the long run. Not just for my restaurants, but also for my tech companies.

My recommendation is to prioritize your personal brand and get structure, strategy, and execution from the Hume team – you won’t regret it.”

Bjarke Just Nielsen

CEO, Norrlyst Group

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