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The world's most 'personal' personal branding program

An intensive, in-person program over 4 SESSIONS, where you build your personal brand alongside 14 other founders – with help from the entire Hume team, and experiences that make the journey even better.

Founder community, breathwork, sauna ritual, big proper closing dinner – because why not?
Sign me up for the UNFOLD waitlist

We have a maximum of 15 spots. Do something good for yourself and your business.

From Doubt to Clarity

An intensive program for founders who want to break through with their personal brand.

Strategic personal branding on LinkedIn

Access

  • 3 in-person sessions of three hours + extras
  • 1 private online follow-up session
  • 4 experts in strategy, writing, data, and sales
  • Personal Brand Playbook tailored to you
  • Optimized LinkedIn profile
  • 8-12 finished posts
  • Community of founders who have your back
  • Breathwork, sauna ritual, etc. (if you want)
  • Venues, refreshments, and dinner at all sessions
  • Stills (photos) & content for your posts
  • Big closing dinner out on the town

DKK 15,000 excl. VAT

Can be paid over three months

SESSION 1 (IN-PERSON) // MIKKEL, JONAS & TEAM

Get past your own blockers & set your positioning

SESSION 2 (IN-PERSON) // CHRISTIAN, JOHANNES & TEAM

What should you write about and to whom?!

SESSION 3 (IN-PERSON) // PROJECT STAND-ON-YOUR-OWN-FEET

From here, you can stand on your own feet

SESSION 4 (ONLINE) // PERSONAL 1:1 SPARRING

The last SESSION we take online a month later to fix your Achilles' heel

Read more about the 4 sessions

We've mastered personal branding – now we're sharing the recipe.

We've run personal branding at the highest level. Now we're giving the full recipe to you.

For years, we’ve managed personal brands that have generated leads, press, opportunities, and growth for their businesses.
UNFOLD is our way of passing it on in a format we ourselves would love. You’ll get everything that works – served alongside seriously awesome experiences. And the best part is, you’re not alone, but together with a group of founders who want the same thing as you.
UNFOLD waitlist

Tallene taler for sig selv.

Unfold er din genvej til succes.

0 +
Founders der har udviklet deres brand
0 /5
Gennemsnitlig deltagerbedømmelse
0 x
Gennemsnitlig stigning i LinkedIn-engagement

The four UNFOLD SESSIONS

How you build your personal
brand in Unfold.

SESSION 1 (IN-PERSON) // MIKKEL, JONAS & TEAM

Get past your own blockers & set your positioning

In SESSION 1, Mikkel and Jonas will take the conductor’s baton and guide you through mental barriers, positioning, strategy, and all the things that make us a little (re)infatuated with ourselves. In the cool way.
Read more

SESSION 2 (IN-PERSON) // CHRISTIAN, JOHANNES & TEAM

What should you write about and to whom?!

In SESSION 2, Christian and Johannes will dig a layer deeper and guide you to define content topics that strengthen your brand – authentic, straightforward, and ready for execution.
Read more

SESSION 3 (IN-PERSON) // PROJECT STAND-ON-YOUR-OWN-FEET

From here, you can stand on your own feet

In SESSION 3, we make sure to close every gap. You get your entire Personal Brand Playbook gathered into a usable system, so you can execute with direction and clarity going forward. In SESSION 3, we focus on execution.
Read more

SESSION 4 (ONLINE) // PERSONAL 1:1 SPARRING

The last SESSION we take online a month later to fix your Achilles' heel

In SESSION 4, we bring the experts onto the call who make sense for the gaps and challenges you’re left with.
Read more

Drop the webinars. Build your personal brand.

UNFOLD is the answer to lame LinkedIn webinars.

More value. Hands-on execution. Human approach.

The world is moving extremely fast. We have to streamline everything, the automation gurus are on speed, and Teams Friday bars have always been a shitty idea.

UNFOLD is our answer.

We gather seriously interesting people (with you among them) in the real world. From there, it’s hands-on help and execution from the entire Hume team on your personal brand, while we treat you to great experiences in various formats.

You should therefore walk out the other side with a full Personal Branding Playbook, posts already published, a team of supporters who have your back, and on top of that a wealth of human experiences.

We finish off with, among other things, a wrap-up, so your Playbook is razor sharp and you can run the show yourself from there – and in addition, we invite you to a proper closing dinner somewhere in Copenhagen.
Put me on the waitlist

Refshalevej 147, København K

UNFOLD by Hume Agency
is held at our office.

Drop the webinars. Build your personal brand.

Your personal brand either works or you – or it's invisible.

Become part of an 8-week program with 14 other founders, where you turn your ideas, experiences, and opinions into a personal brand that creates opportunities.
Get on the waitlist

Overview and insight

FAQ - UNFOLD by Hume Agency

You walk away with:
  • A clear positioning
  • A sharp LinkedIn profile
  • 8–12 finished posts
  • A personal brand playbook
  • A documented system
  • A network that knows you and roots for you.
Experiences. Community. Momentum.

Breathwork, sauna ritual, wine tasting, walks, runs, and other things that help you connect with yourself (and boost creativity). It won't be boring.

And yes, you of course only join in on what makes sense for you.
Founders/self-employed people who want to strengthen their personal brand, become more visible, and create more opportunities – without doing it alone.
Only 15 founders. We keep it tight, intense, and with high quality across all parameters.
At Hume Agency's office. Refshalevej 147, Copenhagen K (Right across from La Banchina)
10 weeks.
5 sessions spread across the period.
Each session contains expert presentations, examples, and concrete execution, where we help you reach the finish line on various tasks to strengthen your personal brand. Approximately 2 hours each – plus time for socializing, activities, and informal conversations afterward (you join in on what makes sense for you)
Typically afternoon / early evening, so you can manage both your business and the program without stress. Final times will be sent out before you officially sign up.
DKK 15,000 excl. VAT
Can be paid over three months.
  • Your own Personal Brand Playbook
  • An optimized LinkedIn profile
  • 8–12 finished and posted posts
  • A system for continuing on your own
  • New connections (and potential opportunities)
  • Professional photos/stills for your content
  • Experiences and community that bring damn good energy
No.
You just show up. We help you with positioning, copy, structure, content, data – you get the point.
Så er du præcis den rette. UNFOLD handler om at blive klogere på dig selv først og fremmest og dernæst hvordan du kan give værdi til andre. Det handler ikke om at larme mest eller være influencer.
Then you're exactly the right fit. UNFOLD is about getting wiser about yourself first and foremost, and then about how you can provide value to others. It's not about making the most noise or being an influencer.
Then you're at the front of the line for our "Inner Circle" waitlist. But there's no requirement that you continue with us.
You sign up for the waitlist and get notified when we open up the first 15 spots. From there, you just need to be faster than when Smukfest tickets drop 😉

SESSION 1 (IN-PERSON) // MIKKEL, JONAS & TEAM

Get past your own blockers & set your positioning

In SESSION 1, Mikkel and Jonas will take the conductor’s baton and guide you through mental barriers, positioning, strategy, and all the things that make us a little (re)infatuated with ourselves. In the cool way.

Agenda

  • Breathwork session with SLAP AF
  • Mental barriers
  • Understand the psychology behind why human content creates reach, trust, and relationships
  • Goal setting
  • Positioning

Outcome

After SESSION 1, you’ll have a better understanding of yourself, your goals, your brand, and which position you need to go out and claim.

You’ll have your mindset in order and have moved past your blockers.

SPECIAL ADDITION


Efter SESSION 1 hopper de modige i et par løbesko og tager en lille 5’er rundt i Reffens underligste afkroge. Mulighed for en bajer eller sodavand efter.

SESSION 2 (IN-PERSON) // CHRISTIAN, JOHANNES & TEAM

What should you write about and to whom?!

In SESSION 2, Christian and Johannes will dig a layer deeper and guide you to define content topics that strengthen your brand – authentic, straightforward, and ready for execution.

Agenda

  • How do I create content that works for me
  • Generating 1 month’s worth of content ideas
  • Systems to kickstart you and keep you going
  • How can I use AI without the content becoming meaningless?

Outcome

After SESSION 2, you’ll have a crisp strategy and content plan that’s ready to go, along with tools to get you across the line.

SPECIAL ADDITION


After SESSION 2, we crank the heat way up (and down). It’s sauna ritual, ice bath, and good energy.

SESSION 3 (IN-PERSON) // PROJECT STAND-ON-YOUR-OWN-FEET

From here, you can stand on your own feet

In SESSION 3, we make sure to close every gap. You get your entire Personal Brand Playbook gathered into a usable system, so you can execute with direction and clarity going forward. In SESSION 3, we focus on execution.

Agenda

  • Execute, execute, execute
  • Compiling the Playbook
  • Advice and help to make you self-sufficient

Outcome

After SESSION 3, you’ll have a finished and personalized Personal Brand Playbook. You’ll have written finished posts, you’ll know the routines, and you’ll be ready to lift your personal brand to a whole new level.

SPECIAL ADDITION


After SESSION 3, it’s time for a big proper dinner. Hume books a table somewhere in Copenhagen, and then we’ll really finish off in style.

SESSION 4 (ONLINE) // PERSONAL 1:1 SPARRING

The last SESSION we take online a month later to fix your Achilles' heel

In SESSION 4, we bring the experts onto the call who make sense for the gaps and challenges you’re left with.

Agenda

Outcome

SPECIAL ADDITION


Kasper

Personal Branding & Content

jl@humeagency.com

+45 51 31 66 68

About Kasper

Kasper works on bringing people’s stories to life. Through conversations he draws out what is interesting and turns it into content that engages and creates visibility.

He is genuinely curious and loves to listen – and that is also where his strength lies.

“I pick up on the nuances and try to bring out the best in the people I work with.”

Kasper keeps up with the world around him, always looking for new angles to make the stories even stronger.

A good day for Kasper is when there have been inspiring meetings, good conversations and the feeling that we have created something great together.

As a colleague he contributes with a great sense of humour, overview and a hug when needed.

In his private life his time goes to his girlfriend and dog – and to ideas. Lots of ideas…

“I always have 25 ideas for every 24 hours of the day.”

Christian

Personal Branding Consultant

jl@humeagency.com

+45 51 31 66 68

About Christian

Christian works on advising and executing on our clients’ LinkedIn strategy. Concretely, it is about finding the angles in their profiles that can become authentic content and strengthen their personal brand.

“People connect with people.”

What he is strongest at is understanding the person behind the profile. Quickly figuring out who they are, what they stand for – and what the right personal angle is. For Christian everything starts with the relationship.

“If that isn’t strong, I don’t get access to what I need in order to write great content.”

A good day for Christian is when there have been good client meetings and he has created results. What motivates him is quite simple: that the clients succeed. He sees it as a privilege to be allowed to be part of a client’s personal journey.

As a colleague he contributes with great energy, humour and closeness – and cares deeply about transparency and making sure the people around him are doing well.

In his private life he is a father of two – and that takes up everything right now. And he is the type where “what you see is what you get”… even though for many years he lied about being allergic to wasps.

Line

Marketing, Branding & Content

jl@humeagency.com

+45 51 31 66 68

About Line

Line works with marketing, branding and content – where creativity, strategy and execution meet. She helps businesses figure out what they are missing and how to move forward.

She is attentive, analytical and full of ideas – and nerds out on… everything.

“Anything I can nerd out on – and preferably 10 things at once.”

A good day for Line is when she has crossed off her to-do’s while good old R&B tracks play in the background – and when she simultaneously feels that she has made a difference and been there for her colleagues.

She is motivated by pushing ideas through and creating something that actually moves the needle.

As a colleague she contributes with great energy, curiosity and presence – and a good conversation about everything under the sun.

In her private life she is often out with her dog in the forest (preferably in rubber boots), at the gym – or busy filling up her camera roll. And yes… she was a role-player as a child.

Josephine

Student Assistant - Communication & Marketing

jl@humeagency.com

+45 51 31 66 68

About Josephine

Josephine works with communication and marketing, and is among other things responsible for Hume’s LinkedIn profile. She is also involved in various projects across the website and cases.

She is good at coming up with ideas and seeing them all the way through to life – even when the path isn’t entirely clear from the start.

“When I’m given a task, I take ownership and work my way through to a solution.”

She thrives with sparring, different perspectives, and is motivated by being able to put her own stamp on things and develop along the way.

A good day for Josephine is when deadlines are met – and when she is surrounded by her colleagues:

“Their great energy and teamwork give me both motivation and joy in my work.”

As a colleague she contributes with infectiously positive energy and a great sense of humour.

In her spare time she spends a lot of time with her friends and family. She also loves cooking and staying active. And she is the type who knows all the melodies – but none of the lyrics.

Johannes

Co-Founder

jl@humeagency.com

+45 51 31 66 68

About Johannes

Johannes is a Co-Founder, bad with words, but razor-sharp in a spreadsheet – something his girlfriend would potentially have appreciated if it were the other way around :).

He works on optimising operations and results for our clients through data analysis and business understanding in close collaboration with the right experts.

Jonas says he is an eternal realist, but he sees himself as the perfectionist realist who keeps his nose to the grindstone when ideas start pulling in all directions.

On top of that he manages the company card with a firm hand and ensures that more money comes into the business than goes out… A role that means he has to play the bad guy from time to time… Which he says he doesn’t like, but deep down enjoys just a little.

Jonas

Co-Founder

jm@humeagency.com

+45 22 44 40 72

About Jonas

Jonas is a Co-Founder and works with business development, sales and branding – but in practice he takes on whatever hats are missing.

He is good at quickly understanding situations and finding solutions – and at hyping the people around him.

“That’s also a weakness… it’s not always what you want, to have a solution to everything you say out loud.”

Right now he is especially focused on becoming a better leader as the team grows.

A good day is when the team is in flow – whether that’s laughing over a beer or being in full “war-room” mode on a case.

“It’s pretty awesome to be a part of.”

As a colleague he is the eternal optimist who sees opportunities and helps with direction.

In his private life he spends time with his girlfriend, football and life in Copenhagen – although he himself says his knees are like those of a 78-year-old. And he also needs to recharge every now and then… preferably with a sofa and Netflix.