The world's most 'personal' personal branding program
An intensive, in-person program over 4 SESSIONS, where you build your personal brand alongside 14 other founders – with help from the entire Hume team, and experiences that make the journey even better.
Founder community, breathwork, sauna ritual, big proper closing dinner – because why not?
Founder community, breathwork, sauna ritual, big proper closing dinner – because why not?
We have a maximum of 15 spots. Do something good for yourself and your business.
From Doubt to Clarity
An intensive program for founders who want to break through with their personal brand.
Strategic personal branding on LinkedIn
Access
- 3 in-person sessions of three hours + extras
- 1 private online follow-up session
- 4 experts in strategy, writing, data, and sales
- Personal Brand Playbook tailored to you
- Optimized LinkedIn profile
- 8-12 finished posts
- Community of founders who have your back
- Breathwork, sauna ritual, etc. (if you want)
- Venues, refreshments, and dinner at all sessions
- Stills (photos) & content for your posts
- Big closing dinner out on the town
DKK 15,000 excl. VAT
Can be paid over three months
SESSION 1 (IN-PERSON) // MIKKEL, JONAS & TEAM
Get past your own blockers & set your positioning
SESSION 2 (IN-PERSON) // CHRISTIAN, JOHANNES & TEAM
What should you write about and to whom?!
SESSION 3 (IN-PERSON) // PROJECT STAND-ON-YOUR-OWN-FEET
From here, you can stand on your own feet
SESSION 4 (ONLINE) // PERSONAL 1:1 SPARRING
The last SESSION we take online a month later to fix your Achilles' heel
We've mastered personal branding – now we're sharing the recipe.
We've run personal branding at the highest level. Now we're giving the full recipe to you.
For years, we’ve managed personal brands that have generated leads, press, opportunities, and growth for their businesses.
UNFOLD is our way of passing it on in a format we ourselves would love. You’ll get everything that works – served alongside seriously awesome experiences. And the best part is, you’re not alone, but together with a group of founders who want the same thing as you.
Tallene taler for sig selv.
Unfold er din genvej til succes.
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Founders der har udviklet deres brand
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Gennemsnitlig deltagerbedømmelse
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Gennemsnitlig stigning i LinkedIn-engagement
The four UNFOLD SESSIONS
How you build your personal
brand in Unfold.
SESSION 1 (IN-PERSON) // MIKKEL, JONAS & TEAM
Get past your own blockers & set your positioning
In SESSION 1, Mikkel and Jonas will take the conductor’s baton and guide you through mental barriers, positioning, strategy, and all the things that make us a little (re)infatuated with ourselves. In the cool way.
SESSION 2 (IN-PERSON) // CHRISTIAN, JOHANNES & TEAM
What should you write about and to whom?!
In SESSION 2, Christian and Johannes will dig a layer deeper and guide you to define content topics that strengthen your brand – authentic, straightforward, and ready for execution.
SESSION 3 (IN-PERSON) // PROJECT STAND-ON-YOUR-OWN-FEET
From here, you can stand on your own feet
In SESSION 3, we make sure to close every gap. You get your entire Personal Brand Playbook gathered into a usable system, so you can execute with direction and clarity going forward. In SESSION 3, we focus on execution.
SESSION 4 (ONLINE) // PERSONAL 1:1 SPARRING
The last SESSION we take online a month later to fix your Achilles' heel
In SESSION 4, we bring the experts onto the call who make sense for the gaps and challenges you’re left with.
Drop the webinars. Build your personal brand.
UNFOLD is the answer to lame LinkedIn webinars.
More value. Hands-on execution. Human approach.
The world is moving extremely fast. We have to streamline everything, the automation gurus are on speed, and Teams Friday bars have always been a shitty idea.
UNFOLD is our answer.
We gather seriously interesting people (with you among them) in the real world. From there, it’s hands-on help and execution from the entire Hume team on your personal brand, while we treat you to great experiences in various formats.
You should therefore walk out the other side with a full Personal Branding Playbook, posts already published, a team of supporters who have your back, and on top of that a wealth of human experiences.
We finish off with, among other things, a wrap-up, so your Playbook is razor sharp and you can run the show yourself from there – and in addition, we invite you to a proper closing dinner somewhere in Copenhagen.
The world is moving extremely fast. We have to streamline everything, the automation gurus are on speed, and Teams Friday bars have always been a shitty idea.
UNFOLD is our answer.
We gather seriously interesting people (with you among them) in the real world. From there, it’s hands-on help and execution from the entire Hume team on your personal brand, while we treat you to great experiences in various formats.
You should therefore walk out the other side with a full Personal Branding Playbook, posts already published, a team of supporters who have your back, and on top of that a wealth of human experiences.
We finish off with, among other things, a wrap-up, so your Playbook is razor sharp and you can run the show yourself from there – and in addition, we invite you to a proper closing dinner somewhere in Copenhagen.
Refshalevej 147, København K
UNFOLD by Hume Agency
is held at our office.
Drop the webinars. Build your personal brand.
Your personal brand either works or you – or it's invisible.
Become part of an 8-week program with 14 other founders, where
you turn your ideas, experiences, and opinions into a
personal brand that creates opportunities.
Overview and insight
FAQ - UNFOLD by Hume Agency
What do I get professionally out of UNFOLD?
You walk away with:
- A clear positioning
- A sharp LinkedIn profile
- 8–12 finished posts
- A personal brand playbook
- A documented system
- A network that knows you and roots for you.
What do I get out of UNFOLD beyond the professional?
Experiences. Community. Momentum.
Breathwork, sauna ritual, wine tasting, walks, runs, and other things that help you connect with yourself (and boost creativity). It won't be boring.
And yes, you of course only join in on what makes sense for you.
Breathwork, sauna ritual, wine tasting, walks, runs, and other things that help you connect with yourself (and boost creativity). It won't be boring.
And yes, you of course only join in on what makes sense for you.
Who is UNFOLD for?
Founders/self-employed people who want to strengthen their personal brand, become more visible, and create more opportunities – without doing it alone.
How many participants are there?
Only 15 founders.
We keep it tight, intense, and with high quality across all parameters.
Where does UNFOLD take place?
At Hume Agency's office. Refshalevej 147, Copenhagen K
(Right across from La Banchina)
How long does the program last?
10 weeks.
5 sessions spread across the period.
5 sessions spread across the period.
How long are the sessions?
Each session contains expert presentations, examples, and concrete execution, where we help you reach the finish line on various tasks to strengthen your personal brand.
Approximately 2 hours each – plus time for socializing, activities, and informal conversations afterward (you join in on what makes sense for you)
Which days/times do you run?
Typically afternoon / early evening, so you can manage both your business and the program without stress.
Final times will be sent out before you officially sign up.
What does UNFOLD cost?
DKK 15,000 excl. VAT
Can be paid over three months.
Can be paid over three months.
What do I actually take home with me?
- Your own Personal Brand Playbook
- An optimized LinkedIn profile
- 8–12 finished and posted posts
- A system for continuing on your own
- New connections (and potential opportunities)
- Professional photos/stills for your content
- Experiences and community that bring damn good energy
Do I have to be able to write or "be good at LinkedIn"?
No.
You just show up. We help you with positioning, copy, structure, content, data – you get the point.
You just show up. We help you with positioning, copy, structure, content, data – you get the point.
What if I hate self-promotion?
Så er du præcis den rette.
UNFOLD handler om at blive klogere på dig selv først og fremmest og dernæst hvordan du kan give værdi til andre. Det handler ikke om at larme mest eller være influencer.
Is the program "just learning" or do I actually get something done?
Then you're exactly the right fit.
UNFOLD is about getting wiser about yourself first and foremost, and then about how you can provide value to others. It's not about making the most noise or being an influencer.
What if I want to become a client after UNFOLD?
Then you're at the front of the line for our "Inner Circle" waitlist.
But there's no requirement that you continue with us.
How do I sign up?
You sign up for the waitlist and get notified when we open up the first 15 spots. From there, you just need to be faster than when Smukfest tickets drop 😉