WE DON'T USE AI
When we write your posts. Your content is written by a human. Always. Our content writers
hear your tone, catch your rhythm, and see the twinkle in your eye.
AI can’t do that.
hear your tone, catch your rhythm, and see the twinkle in your eye.
AI can’t do that.
WE USE AI
To transcribe syncs and calls. We use AI to handle monkey work quickly. That way
we
can focus on listening instead of taking notes.
can focus on listening instead of taking notes.
WE DON'T USE AI
To create the big picture. Your positioning, your voice, and your story are too important to
be automated. It requires conversations, experience, and empathy.
be automated. It requires conversations, experience, and empathy.
WE USE AI
To filter your target audience (ICP) based on engagement with posts. Every like, every
comment, and every profile visit tells a story. We use AI to find the right
people. And it’s always nice to know who’s following along.
comment, and every profile visit tells a story. We use AI to find the right
people. And it’s always nice to know who’s following along.
WE DON'T USE AI
When we talk to you. Every sync, every interview, and every creative session is human.
You’re not talking to a tool. You’re talking to someone who listens. Whether it’s one of our
strategists or data analysts.
You’re not talking to a tool. You’re talking to someone who listens. Whether it’s one of our
strategists or data analysts.
WE USE AI
To accelerate research. AI helps us scan markets, spot patterns, and see
what others in your industry are saying (and not saying). It gives us a
smarter starting point and a sharper strategy.
what others in your industry are saying (and not saying). It gives us a
smarter starting point and a sharper strategy.