Content-driven talent attraction Hume Agency January 20, 2021

Content-driven talent attraction

Bridging the gap between creativity and strategy with a content-driven approach to talent attraction

(1 min. 20 sec. read) 

A failed recruitment costs up to 30% of the employee’s first-year earnings according to the U.S Department of Labor. So how can it be that most companies spend so little time and down-prioritize their employer brand? And does branding your company as a workplace has to rhyme with generic video content and text-heavy careers pages and team profiles? These questions are something that we’ve pondered quite a bit about for a while which have led to our new partnership with the creative minds of AGENCY6.

The project is based on the simple idea of giving branding of workplaces a huge facelift. Our core vision is to show that you can combine the creative and the visual with a strategic approach to attracting the right employees. Because why on earth should a potential employee at your company consider applying, or even want to stay, if they know absolutely nothing about who you are or what you stand for?

That’s where we come in. We help you form the brand as an employer, so candidates actually feel like they know you – before they apply!

The recruitment market has turned upside down. Employers have to start thinking long-term when it comes to talent attraction. By building your employer brand with great content, you can provide value to potential candidates, build sustainable pipelines and leave your competitors moaning.

Jonas Molbech, Founder of Hume Agency


hrough a brand new approach to employee videos and creative ideas to your careers page and team profiles, we make sure that your workplace is so attractive that you not only attract more qualified candidates but also attract people that would actually love to work with you. Cause one thing is sure – your company doesn’t appeal to everyone, which is a good thing! That just emphasizes the importance that you have to show new candidates what they can actually expect to meet on their first day on the job. 

We’re overly excited to bring creativity to the industry!

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