Build your brand by letting people go with a helping hand

(2 min. read) Employer branding isn’t all about your careers page. It’s an endless cycle of bringing value to people. Both external and internal. It’s 2022, and people are shifting jobs more than ever. Not necessarily because they don’t like you as an employer, but because new opportunities present themselves all the time. With the […]
Start to promote internally and hire entry-level people more fluently

(55 sec. read) It’s a simple thought but often looked beyond. Internal promotions are cheaper than going for external experienced hires. So why isn’t this done more often? I guess you can call it ‘the grass is always greener’-effect. A polished resume or LinkedIn profile will always be more interesting and catching to the eye […]
Why candidates don’t respond well to cold outreach

(41 sec. read) How can it be that candidates aren’t thrilled to receive cold out-reach messages with absolutely no value or consideration to their point of view? Let’s look at it this way. There have never been as many open seats as there are right now. Everyone is #hiring… Meanwhile, 70% of the global workforce is […]
How to win the long game while benefiting short term as an employer brand thinker

(1 min. 15 sec. read) Short term: You want positions filled ASAP The long game: You want to build your employer brand and create fruitful pipelines of suitable candidates It isn’t an either/or question. It’s possible to build for the long run without putting the current work on hold. It’s about valuable content distributed across […]
Recruiting is not only for recruiters

(1 min. 15 sec. read) Who should be recruiting on a regular basis? Everyone! And no, I don’t mean that every single person in your company should schedule interviews and fiddle with your ATS system. But if recruiters are to get out of the endless cycle of last-minute spray and pray messages to get seats […]
Why information is the key to successful talent attraction

(1 min. 25 sec. read) Talented candidates have more options than ever when it comes to choosing a job. And what do people do when they have a lot of choices? They become picky. Therefore, the faster the candidate can find information that answers critical questions and aligns with their ‘why’, the more willing they […]
Recruiters need to think in terms of product and buyer

(1 min. 15 sec. read) If you start thinking about the candidate as the buyer and your job opening as the product, you’ll be miles ahead of competitors that are still assured that their workplace is the holy grail for candidates. The decision of choosing a new job is just like buying a house or […]





