10 Steps to Building a Successful Employer Branding Strategy for Startups and Scaleups in Denmark

Introduction In Denmark, having a solid employer brand is essential if you want to stay relevant. At Hume Agency, we craft targeted strategies for startups and scaleups, helping them attract the right talent and customers. And no, by that, we don’t mean +6 months of strategy creation without any action. We’re all about execution and strategy […]
Build your brand by letting people go with a helping hand

(2 min. read) Employer branding isn’t all about your careers page. It’s an endless cycle of bringing value to people. Both external and internal. It’s 2022, and people are shifting jobs more than ever. Not necessarily because they don’t like you as an employer, but because new opportunities present themselves all the time. With the […]
Why candidates don’t respond well to cold outreach

(41 sec. read) How can it be that candidates aren’t thrilled to receive cold out-reach messages with absolutely no value or consideration to their point of view? Let’s look at it this way. There have never been as many open seats as there are right now. Everyone is #hiring… Meanwhile, 70% of the global workforce is […]
How to win the long game while benefiting short term as an employer brand thinker

(1 min. 15 sec. read) Short term: You want positions filled ASAP The long game: You want to build your employer brand and create fruitful pipelines of suitable candidates It isn’t an either/or question. It’s possible to build for the long run without putting the current work on hold. It’s about valuable content distributed across […]
Content-driven talent attraction

Bridging the gap between creativity and strategy with a content-driven approach to talent attraction (1 min. 20 sec. read) A failed recruitment costs up to 30% of the employee’s first-year earnings according to the U.S Department of Labor. So how can it be that most companies spend so little time and down-prioritize their employer brand? […]





