Personal branding case study – Rasmus Aagaard Hume Agency December 3, 2024

Personal branding case study

From invisible online to unmissable

“My collaboration with Hume Agency has provided a strategic direction for my personal brand, enabling me to consistently reach my target audience and spark conversations month after month.

Additionally, it ensures a continuous flow of new meetings with potential clients.”
– Rasmus Aagaard

Rasmus' results after 3 months:

70%

40%

23%

25

Increase in views per post

Increase in comments per post

Increase in followers

Booked meetings

70%

Flere visninger per post

40%

Flere kommentarer per post

23%

Flere følgere

25

Bookede møder

What was his situation?

  • Rasmus had no strategy for his personal brand
  • He lacked the time and resources to post consistently on LinkedIn

What did we do?

  • We facilitated a 2-hour kick-off sprint to deep-dive into Rasmus’ situation and future positioning
  • We researched his niche
  • We created the initial positioning strategy and content plan

And then we got to work!

  • Our content writer interviews Rasmus twice a month to create engaging and authentic LinkedIn content in accordance with the strategy and plan
  • We connected with Rasmus’ specific ICP to built the right network for him

What happened?

  • Rasmus went from invisible online to unmissable
  • Now he closes clients that comes to him rather than him chasing them

70%

40%

23%

25

Increase in views per post

Increase in comments per post

Increase in followers

Booked meetings

Now it’s your turn!

Time to position yourself stronger?

Book a call with our Co-Founder Jonas.

Here you will:

  • Talk about your current situation
  • Understand how we work with clients
  • See if there is a match or not
en_US