Personal branding case study – Ida Sandberg Hume Agency March 11, 2025

Personal branding case study

Going from an underdog to an unavoidable voice in a national debate

“From day one, I’ve been positively surprised by the level of professionalism, focus, and—most importantly—their approach to understanding my business, my market, and my PR challenges.”

“I had a solid foundation, but what mattered was keeping the momentum and growing from there. I now have a sharper strategy, more peace of mind – and within just two months, I’ve gained new clients and PR opportunities.”
– Ida Sandberg, CEO of AMBER Project

Ida's results after 3 months:

12

+270k

+4k

+280

Posts

Impressions

Engagements

Comments

12

Posts

+270k

Impressions

+4k

Engagements

+280

Comments

That lead to what?

New clients

Speaking gigs

Podcast invites

Fully booked event

New clients

Speaking gigs

Podcast invites

Fully booked event

What was her situation?

When we met Ida, she was already fired up and had a cause that could change lives. But she needed a team to help transform her passion into a personal brand engine that never stops.

 

What did we do?

We assembled an elite team to ensure that Ida continuously put out razor-sharp messages, opinions, and case studies:

  • Jonas (Co-Founder): Identifies opportunities to accelerate her brand.
  • Christian (Strategy Lead): Develops a clear strategy and uncovers the strongest stories to make her communication hit hard.
  • Anne (Journalist): Listens, understands, and transforms thoughts, perspectives, and opinions into relatable posts that shift the debate.
  • Johannes (Co-Founder): Translates passion into audience-focused USPs and messages, packaging it all into newly designed sales material that closes deals.

We constantly hunted for new angles, balanced edge with authenticity, and created content that drove reach, engagement, and most importantly – real opportunities for Ida.

What else do Ida say?

“From day one, I’ve been positively surprised by the level of professionalism, focus, and—most importantly—their approach to understanding my business, my market, and my PR challenges.”

 

“Deliverables are always on time, and the team works both within and outside normal hours when needed. Most importantly, I NEVER have to chase them for answers – they are always one step ahead, which is the best part of our collaboration.”

 

“I had a solid foundation, but what mattered was keeping the momentum and growing from there. I now have a sharper strategy, more peace of mind – and within just two months, I’ve gained new clients and PR opportunities.”

 

“Honestly, pure coincidence – but after the first intro meeting, it became a conscious choice! They have great energy, sharp minds, are punctual and hardworking, and I highly respect that they also choose their clients – they don’t just say YES to everyone. Just like I do in my own business.”

Now it’s your turn!

Time to position yourself stronger?

Book a call with our Co-Founder Jonas.

Here you will:

  • Talk about your current situation
  • Understand how we work with clients
  • See if there is a match or not
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