Personal branding case study – Arne Nielsson Hume Agency June 18, 2025

Personal branding case study

We helped Arne go from silent online to becoming an unavoidable voice

“Hume Agency works in a structured, professional manner with a great understanding of both my message and my market.

I felt well guided throughout the entire process, and the result has exceeded my expectations: My posts have received over 345,000 views in just a few months.

Hume understands people, business, and communication. They make things happen – and make it easy along the way, even when the calendar is packed.

I can highly recommend them to anyone looking to strengthen their professional presence on LinkedIn.”

Arne's results after 3 months:

19

+430k

+8k

+1100

Posts

Impressions

Engagements

Comments

19

Posts

+430k

Impressions

+8k

Engagements

+1100

Comments

That lead to what?

New clients

Speaking gigs

Podcast invites

Fully booked event

New clients

Speaking gigs

Podcast invites

Fully booked event

What was Arne's situation?

Arne was a well-known figure for his work with lectures during the past 40 years. But online, he was invisible. He needed awareness and visibility. But he didn’t have the time or execution power to do it himself. 

Therefore, he contacted us.

What did we do?

We assembled an elite team to build Arne’s strategy and continuously put out key messages we knew would hit:

  • Jonas (Co-Founder): Identifies opportunities to accelerate his brand.
  • Christian (Strategy Lead): Develops a clear strategy and uncovers the strongest stories to make his communication hit hard.
  • Anne (Journalist): Listens, understands, and transforms thoughts, perspectives, and opinions into relatable posts that drive attention.
  • Johannes (Co-Founder): Follows the data closely to ensure we move in the right direction.

We’re constantly improving the strategy to maximize awareness and opportunities for Arne.

From silent to unavoidable

Read Arne's full recommendation

“I’ve been doing speaking gigs for 40 years, been a world champion 10 times, and won an Olympic medal – but social media has never been part of my field until now.

I’ve had the pleasure of working with Hume Agency on my personal branding on LinkedIn, and it’s been a truly great experience. They work in a structured, professional manner with a deep understanding of both my message and my market.

I feel well guided throughout the process, and the result has exceeded my expectations: My posts have received over 345,000 views in just a few months.

Hume understands people, business, and communication. They make things happen – and make it easy along the way, even when the calendar is packed.

I can highly recommend them to anyone looking to strengthen their professional presence on LinkedIn.”

Now it’s your turn!

Time to position yourself stronger?

Book a call with our Co-Founder Jonas.

Here you will:

  • Talk about your current situation
  • Understand how we work with clients
  • See if there is a match or not
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