UNFOLD - Personal brand sessions+ Hume Agency November 17, 2025

15 FOUNDERS | 8 WEEKS | 4 SESSIONS

The world's most 'personal'
personal brand course

Build your personal brand with Hume Agency and 14 other founders.

Four SESSIONS, hands-on execution and experiences that make it all more fun.

We have a maximum of 15 seats. Do something good for yourself.

15 FOUNDERS | 8 WEEKS | 4 SESSIONS

The world's most 'personal'
personal brand course

An intensive, physical program over 4 SESSIONS where you build your personal brand together with 14 other founders - with help from the entire Hume team, and experiences that make the journey more awesome.

Founder community, breathwork, saunagus, big fat closing dinner - because why not?

We have a maximum of 15 seats. Do something good for yourself and your business.

We've taken personal branding to the highest level. Now we give the whole recipe to you.

For years we've managed personal brands that have generated leads, press, opportunities and growth for their businesses.

UNFOLD is our way of paying it forward in a format we'd love ourselves. You'll get everything that works - served with awesome experiences. And the best part is that you're not alone, but with a team of founders who want the same thing as you.

The four UNFOLD SESSIONS

SESSION 1 (PHYSICAL) // Mikkel, Jonas & team

Get beyond your own blcokers & set your positioning

In SESSION 1, Mikkel and Jonas will take the conductor's baton and guide you through mental barriers, positioning, strategy and everything that makes us fall in love with ourselves. In a cool way. 

Agenda

  • Breathwork session with SLAP AF
  • Mental barriers
  • Understand the psychology behind why human content creates reach, trust and relationships
  • Objectives
  • Positioning

Outcome
After SESSION 1, you will have a better understanding of yourself, your goals, your brand and the position you need to take. 

Control your mindset and get over your blockers.

SPECIAL ADDITION
After SESSION 1, the brave ones jump into a pair of running shoes and take a little 5K around the weirdest corners of Reffen. Option for a beer or soft drink afterwards.

SESSION 2 (PHYSICAL) // Christian, Johannes & team

What are you going to write about and for whom?!

In SESSION 2, Christian and Johannes will go deeper and guide you to define content topics that strengthen your brand - authentic, straightforward and ready to execute.

Agenda

  • How do I create content that works for me
  • Generating 1 month's worth of content ideas
  • Systems to kickstart you and keep you going
  • How can I use AI without the content becoming content-less?

Outcome
After SESSION 2, you'll havea crisp, ready-to-go strategy and content plan and the tools to get you over the line .

SPECIAL ADDITION
After SESSION 2, we turn the heat up (and down) considerably. It's all about sauna gus, ice baths and good energy.

SESSION 3 (PHYSICAL) // Stand-on-your-own-legs project

From here you can stand on your own two feet

In SESSION 3 , we make sure to close all the gaps. You'll get your entire Personal Brand Playbook in a usable system, so you can execute with direction and clarity going forward. in SESSION 3 we focus on execution.

Agenda

  • Execute, execute, execute
  • Collection of Playbook
  • Advice and help to get you self-serving

Outcome
After SESSION 3 you will have a completed and personalized Personal Brand Playbook. You've written finished posts, you know the routines and you're ready to take your personal brand to a whole new level.

SPECIAL ADDITION
After SESSION 3, it's time for a big fat dinner. Hume books a table somewhere in Copenhagen and then we'll finish in style.

SESSION 4 (ONLINE) // Personal 1:1 sparring

Last SESSION we go online a month later to fix your Achilles heel

You get the experts on the call that make sense for the gaps and challenges you're left with.

UNFOLD is the answer to lackluster LinkedIn webinars.

More value. Hands-on execution. Human approach.

The world is moving extremely fast. We need to streamline everything, the automation gurus are on speed and the Friday bars on Teams have always been a shitty idea.

UNFOLD is our response.

We bring together exciting people (including you) in the real world. From there, it's hands-on help and execution from the entire Hume team on your personal brand, while we offer delicious experiences in different formats.

You should therefore be left on the other side with a full Personal Branding Playbook, posts already posted, a team of supporters who have your back and a wealth of human experiences.

We end with a wrap-up, so your Playbook is sharp and you can run the show yourself from there - and we invite you to a nice closing dinner in Copenhagen somewhere.

UNFOLD by Hume Agency is held at our office

Refshalevej 147, Copenhagen K

Access

8 weeks | 4 sessions | 15 founders

  • 3 physical sessions of three hours + the rest
  • 1 private online follow-up session
  • 4 experts in strategy, writing, data and sales
  • Personal Brand Playbook tailored to you 
  • Optimized LinkedIn profile
  • 8-12 completed posts
  • Community of founders who have your back
  • Breathwork, saunagus, etc. (if you want)
  • Venues, catering and dinner for all sessions
  • Stills (photos) & content for your posts
  • Big closing dinner in Copenhagen

DKK 15000 excl. VAT

Can be paid over three months

Now is the time! Max 15 seats and full on experiences, execution and something completely f*cking different. Do something good for yourself.

FAQ - UNFOLD by Hume Agency

You walk away with:

  • A clear positioning
  • A sharp LinkedIn profile
  • 8-12 finished spreads
  • A personal brand playbook
  • A proven system
  • A network that knows you and cheers you on.

Experiences. Community. Momentum.
Breathwork, saunas, wine tasting, walks, runs and other things that make you feel yourself (and boost creativity). It won't get boring.

And yes, of course you participate in everything that makes sense to you. 

Founders/self-employed who want to strengthen their personal brand, become more visible and create more opportunities - without going it alone.

Only 15 founders.
We keep it tight, intense and with high quality in all parameters.

At the Hume Agency office. Refshalevej 147, Copenhagen K
(Just opposite La Banchina)

10 weeks.
5 sessions spread over the period.

Each session includes expert presentations, examples and concrete execution, where we help you achieve various goals to strengthen your personal brand.

Approximately 2 hours each - plus time for fun, activities and informal chats afterwards (you participate in what makes sense for you)

Typically afternoon/early evening so you can fit both business and course without stress.
Final times will be sent out before you officially sign up.

DKK 15,000 excl. VAT
Can be paid over three months.

  • Your own Personal Brand Playbook
  • An optimized LinkedIn profile
  • 8-12 completed posts
  • A system to carry on by yourself
  • New connections (and potential opportunities)
  • Professional images/stills for your content
  • Experiences and community that energize the hell out of you

No.
You just show up. We help you with positioning, text, structure, content, data - you get the point.

Then you are exactly the right person.
UNFOLD is about learning about yourself first and foremost and then how you can provide value to others. It's not about making the most noise or being an influencer.

It's not a course.
It's an execution program where we build your brand together in real time.

Then you are at the front of the queue for our "Inner Circle" waiting list.
But there is no requirement that you continue with us.

You sign up for the waiting list and will be notified when we open up the first 15 seats. From there, you just have to be faster than when the Smukfest tickets drop 😉