Social selling on LinkedIn - get meetings in the book without cold outreach
Cold outreach is a bit like standing on the street and shouting "Hi!" to people who just want to get on with their day.
Social selling is the opposite of that.
It's continuous visibility that provides value to the right people so they can hook them themselves - when they're ready.
That way you start conversations with people who know you, trust you and want to talk to you.
But it requires you to be visible.
Why social selling is the most powerful B2B sales method in 2026
When you are visible on LinkedIn in a strategic and continuous way, three things happen:
- The right people are noticing you
- The right people have you top-of-mind
- The right people understand that you are competent and not an asshole
LinkedIn accounts for the majority of all B2B leads - and a strong profile naturally converts far better than a profile that has been gathering dust since your last 'So excited for this new opportunity' post.
The biggest mistakes companies make with social selling
Most people turn Social Selling into an "opturs hobby". A post here. A post there. But ONLY when it's almost unavoidable.
Social Selling only works when there is a system that keeps you going.
Mistake 1: You repost more than you post.
Reposting can be fine, but it doesn't give you a voice.
Mistake 2: You're doing outreach to people who have never heard of you
It's like proposing on the first date. Too much. Too quickly.
Mistake 3: You have no idea who is engaging or what to do about it
Likes and views are fine.
But it's only when you turn interest into dialog that Social Selling creates real value.
How Hume builds a social selling system that works (framework)
1) Strategy that can't be misunderstood
We cut your positioning to the bone and find the messages you need to be known for.
2) Content that lands with the right people
Not fluffy inspirational quotes.
But content that builds authority and makes you impossible to overlook in the feed.
3) Engagement intelligence (Hume OS)
We track who likes, stalks, clicks and follows.
So you know exactly who's hot and when.
4) Activating your existing network
Always start by picking the low-hanging fruit. You probably already have a pretty strong network. You think they know all about you and will reach out if they have a need. They don't.
Continuous activity on your profile will short-term activate your already existing network.
5) Intent-based outreach
Here you only write to people who are already hot.
It's like starting a conversation with someone who just smiled at you.
6) Meetings in the calendar
If your goal is more business, we work towards our work showing up on your bottom line. And that starts with turning interest into dialogs.
Results for customers
CASE STUDY
Rasmus Bjørn Aagaard
Entrepreneur
70%
More views per post
40%
More comments per post
23%
More followers
25
Booked meetings
Working with Hume Agency has provided a strategic direction for my personal brand that allows me to go above and beyond month after month and start conversations with my target audience.
In 3 months
CASE STUDY
Arne Nielsson
Lecturer
19
Posts
+430k
Views
+8k
Interactions
+1100
Comments
Hume understands people, business and communication. They make things happen - and make it easy along the way, even when the calendar is full.
I highly recommend them to anyone who wants to strengthen their professional presence on LinkedIn.
In 3 months
CASE STUDY
Bjarke Just Nielsen
Owner & Director
31
Posts
317k
Views
42%
More followers
648%
More profile visits
(90 days)
I had an idea that taking my personal brand seriously could make a difference, but I've been surprised by how much of a difference it has made and how quickly it has happened.
Opportunities I used to spend time and effort seeking out now come to me.
CASE STUDY
Ida Sandberg
Founder
12
Posts
270k
Views
+4k
Interactions
+280
Comments
From day 1, I have been positively surprised by the level of professionalism, focus and not least the approach to understanding my business, market and not least the PR challenge.
In 3 months
Ready to get started with social selling on LinkedIn?
Book a non-binding call with Jonas, our Co-Founder, through the link below.
At the meeting you will:
- Talk about your situation
- Find an approach that works for you
- Decide if there is a match or not
