Personal branding case study - Rasmus Aagaard Hume Agency December 3, 2024

Personal branding case study

From invisible online to inevitable

"Working with Hume Agency has provided a strategic direction for my personal brand that allows me to consistently reach my target audience and start new conversations month after month.

It also ensures a continuous flow of new meetings with potential customers."
- Rasmus Aagaard

Rasmus' results after 3 months

70%

40%

23%

25

more views per post

More comments per post

more followers

booked meetings

70%

More views per post

40%

More comments per post

23%

More followers

25

Booked meetings

What was his situation?

  • Rasmus had no strategy for his personal brand

  • He lacked the time and resources to post consistently on LinkedIn

What did we do?

  • We conducted a 2-hour kick-off sprint to dive into Rasmus' situation and future positioning
  • We researched his niche
  • We developed the initial positioning strategy and content plan

And then we got to work! Our content writer:

  • interview Rasmus twice a month to create engaging and authentic LinkedIn content in line with the strategy and plan
  • We connected with Rasmus' specific ICP to build the right network around him

What happened?

  • Rasmus went from being invisible online to inevitable
  • Today he closes customers who come to him - instead of chasing them himself

Rasmus' results after 3 months:

70%

40%

23%

25

More views per post

More comments per post

More followers

Booked meetings

Is it your turn now?

Take the step and get a professional team on top of your personal brand

Book a call with our Co-Founder, Jonas

Here you will:

  • Talk about your current situation

  • Get insights into how we work with customers

  • Clarify if there is a match or not