Personal branding case study
From an idea to now the key strategic asset - Bjarke's personal brand
"I had an idea that taking my personal brand seriously could make a difference, but I've been surprised by how much it's made a difference and how quickly it's happened.
Opportunities I used to spend time and effort seeking out are now coming to me."
- Bjarke Just Nielsen, CEO
Norrlyst Group
Bjarke's results after three months:
31
Posts
+317k
Views
42%
More followers
648%
More profile visits (in 90 days)
31
+317k
42%
648%
Posts
Views
More followers
More profile searches
(in 90 days)
With Hume vs. earlier period
What was impact?
From seeking out opportunities to them coming to Bjarke. Speaking gigs, new restaurant collaborations and media coverage
His personal brand has made both Norrlyst Group and his other companies a regular part of the industry conversation
Bjarke has had to rethink his own role as a leader and can now see that working on his personal brand provides the most value for money & time rather than many of the other things he previously prioritized
What was Bjarke's starting point?
Bjarke had a feeling that working with his personal brand could make a difference, but not how big the potential really was.
He was already a successful entrepreneur with several restaurants and tech companies behind him, but lacked a clear voice to anchor his position in the industry and open new doors.
What did we do?
Created a clear strategy for his personal brand
Developed a content plan that balanced founder stories, behind-the-scenes content and strategic perspectives
Ensured structure and execution so visibility was continuous and targeted
Expanded the network towards the right target groups that could amplify the impact
Online transformation in cold data
Bjarke's full experience
"I had an idea that taking my personal brand seriously could make a difference, but I've been surprised at how much it has made a difference and how quickly it has happened.
In a very short time, Hume Agency has not only raised my visibility significantly, but also helped shape a clear and credible brand around me as a leader, entrepreneur and voice in the restaurant industry.
The work we've done together has meant that opportunities I used to spend a lot of time and effort seeking out now come to me. From collaboration offers for new restaurants in the group to speaking gigs, podcast invitations and industry interest. It has made both me and the Norrlyst Group a regular part of the conversation.
More importantly, it has sparked relationships and networks that are important both now and in the long term. Not just for my restaurants, but also for my tech companies.
My recommendation is to prioritize your personal brand and get structure, strategy and execution from the Hume team - you won't regret it."
- Bjarke Just Nielsen, CEO
Norrlyst Koncernen
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