Personal branding case study - Arne Nielsson Hume Agency June 18, 2025

Personal branding case study

We helped Arne go from being invisible online to becoming an inescapable voice

"Hume Agency is structured and professional with a strong understanding of both my message and my market.

I feel well guided through the whole process and the result has already exceeded my expectations: my posts have received over 345,000 views in just a few months.

Hume understands people, business and communication. They make things happen and make it easy all the way, even when the calendar is packed.

I highly recommend them to anyone who wants to strengthen their professional presence on LinkedIn."

Arne's results after three months:

19

+430k

+8k

+1100

Posts

Views

Interactions

Comments

19

Posts

+430k

Views

+8k

Interactions

+1100

Comments

What was Arne's starting point?

Arne was a well-known figure through his lecturing work over the past 40 years and his Olympic and World Cup exploits. But online, he was invisible. He needed attention and visibility, but he didn't have the time or resources to do it himself.

That's why he contacted Hume.

What did we do?

We assembled an elite team to build Arne's strategy and continuously put into play the messages we knew would resonate:

  • Jonas (Co-Founder): Spotting opportunities to accelerate his brand

  • Christian (Strategy Lead): Develops a clear strategy and finds the strongest stories so communication hits hard

  • Anne (Journalist): Listening, understanding and translating thoughts, perspectives and opinions into relatable content that creates awareness

  • Johannes (Co-Founder): Following data closely to ensure we are moving in the right direction

We constantly adjust the strategy to maximize Arne's visibility and create the right opportunities.

From quiet to inevitable

Read Arne's full recommendation

"I've been speaking for 40 years, been a world champion 10 times and won an Olympic medal - but social media has never been part of my world until now.

I have had the pleasure of working with Hume Agency on my personal branding on LinkedIn and it has been a great experience. They work in a structured and professional manner with a deep understanding of both my message and my market.

I've felt well guided throughout the process and the result has exceeded my expectations: my posts have received over 345,000 views in just a few months.

Hume understands people, business and communication. They make things happen - and make it easy all the way, even when the calendar is full.

I highly recommend them to anyone who wants to strengthen their professional presence on LinkedIn."

Is it your turn now?

Take the step and get a professional team on top of your personal brand

Book a call with our Co-Founder, Jonas

Here you will:

  • Talk about your current situation

  • Get insights into how we work with customers

  • Clarify if there is a match or not