Human-to-human communication will always win
At Hume, we've worked with a wide range of businesses - from corporates to startups to solopreneurs.
What always gave the best results? Communication based on people.
That's why today we work with personal branding, helping CEOs, founders and consultants build their brand and drive their business forward through LinkedIn.
So, who is Hume?
We are the new kids on the block. The ones people look at a little cross-eyed at first and think: "Who are they - and what do they want?". We give a polite fuck-finger to the classic corporate approaches and rethink how an agency can work with clients in communication.
Do we know exactly where we'll end up? Absolutely not. Will we get there without making mistakes? Too late... For Hume, challenging "the normal way of doing things" is exciting. That's what drives us. We thrive in the role of underdogs. In a world of big agencies and close connections (read: nepotism), we don't see an impossible market. We see an opportunity to do something completely different.
And that's exactly what we've started to do. It's not perfect, but it's a start. And we've only just begun.
Welcome to the journey.
We started with a focus on students
We started the journey as "Studentcore" in mid-2020. Back then, our primary focus was to connect students and businesses through live events. Covid-19 made the idea much more complex. This meant that the process of onsite marketing and running our first case competition was more challenging than expected.
In collaboration with Telenor, we postponed the event date to October 2021, where we gathered the best tech and IT students for a powerful event at Telenor's office in Aalborg.
Along the way, we realized that we wanted to help companies even more in human communication. We wanted to scale.
Our personality | With anecdotes
Dedicated
When we needed to find Tech and IT students for our case competition for Telenor (our first client), we spent a lot of money on paid marketing - without getting sign-ups. So we went to Aalborg, stayed on a friend's couch for two weeks and knocked on doors until we had the sign-ups we needed.
No bullshit
We started our "strategy creation" like everyone else in the industry - full of bullshit. We didn't know it, and it was with the best of intentions. But when we realized that we had created a strategy that couldn't be activated in reality, we pivoted and started working directly with entrepreneurs, CEOs & consultants.
Empowering
We all work differently and are motivated by different things. What works for one doesn't necessarily work for another. For example, when our founders need to recharge, you'll find Johannes playing chess while Jonas is taking a power nap. The point is: You know best how to create the best results for Hume.
Squeak sharp
We always strive to deliver a little extra to our customers. In just a few years, we have become thought leaders in personal & employer branding, with international presentations for some of Denmark's largest companies.
Legendary provocateurs
We love to divide the waters. We want people to either hate us or love us. It's a cornerstone of our Tone of Voice and has helped us build brand awareness globally. Companies have reached out to us precisely because we are NOT like our competitors, and our provocative LinkedIn posts continue to drive high engagement and earn us invitations to podcasts and international speaking engagements.
Trustworthy
We build trust by being honest. We're open about the fact that our first approach to employer branding strategy didn't fit the pace of startups and scaleups. So we pivoted and today we are more trusted among our target audience than ever before.
What we're up to
- Keynote speak: The next wave of employer branding strategyOur Co-Founder, Jonas, talked for the first time abroad about employer branding.
- 10 Steps to Building a Successful Employer Branding Strategy for Startups and Scaleups in DenmarkThe next wave of employer branding strategies is all about activation.
- The Real-Time Revolution in Employer Branding StrategyThe next wave of employer branding strategies is all about activation.
