WE DO NOT USE AI
When we write your posts. Your content is written by a human. Always. Our content writers hear your tone, catch your rhythm and see the twinkle in your eye.
An AI can't do that.
WE USE AI
To transcribe syncs and calls. We use AI to solve monkey work quickly. That way we can focus on listening instead of taking notes.
WE DO NOT USE AI
To create the big picture. Your positioning, voice and narrative are too important to be automated. It takes conversations, experience and empathy.
WE USE AI
To filter your audience (ICP) based on engagement on posts. Every like, comment and profile visit tells a story. We use AI to find the right people. And it's always nice to know who's following.
WE DO NOT USE AI
When we talk to you. Every sync, every interview and every creative session is human. You're not talking to a tool. You're talking to someone who's listening. Whether it's one of our strategists or data analysts.
WE USE AI
To accelerate research. AI helps us scan markets, spot patterns and see what others in your industry are saying (and not saying). This gives us a smarter starting point and a sharper strategy.