What we do
EMPLOYER BRANDING
Employer branding can be a jungle to navigate. We help start- and scaleups with limited time step into the new era of People2People business. We cut out fluffy bullshit and create effective strategies and active them to reach your target groups of candidates and customers.
FROM STRATEGY TO REALITY
THE EMPLOYER BRANDING ROADMAP
Your one-way road to a strong, no-bullshitty employer brand.
FINDING YOUR STORY
1) ANALYSIS & INSIGHTS
People & data-driven
We collect qualitative & quantitative data from your culture, target groups of candidates as well as insights into your competitors.
FINDING YOUR STORY
DEFINING YOUR STORY
2) STRATEGY & PLAN
Easy to navigate and activate
We build a strategy that supports all commercial business areas, differentiates you from the competition, and attracts the right people to your journey.
DEFINING YOUR STORY
ACTIVATING YOUR STORY
3) EXECUTION & ACTIVATION
From strategy to reality
We activate the new employer brand strategy through creative communication, content production, distribution, and ongoing optimizations.
ACTIVATING YOUR STORY
WE WORK IN SPRINTS
SPRINT 1 | KICK-OFF
SPRINT 2 | MANAGEMENT WORKSHOP
SPRINT 3 | EMPLOYEE INTERVIEWS
SPRINT 4 | BRAND WORKSHOP
SPRINT 5 | IMPLEMENTATION & ACTIVATION
During our sprints, you’re the star! It’s where your involvement shines, and we collaborate intensely to craft the perfect roadmap for your brand.
But in those intervals between the sprints? That’s when the Hume team dives deep into the backstage. We sift through data, let our creative juices flow, and draft the plan to transform your brand into a more human, relatable entity. Think of it as our magic time, where we’re orchestrating the best way to tell your brand’s story.
Together, we put on a show – you take center stage when it’s time, and we ensure everything runs seamlessly behind the curtains.
FAQ
Sure thing! Just as your reputation as an employer, we’re not set in stone. During our discovery call, we’ll talk about your situation, your needs, and how the process can be tailored to perfectly match your preferences.
We can also jump in wherever on the roadmap your company is right now if you’ve already kickstarted your employer branding efforts.
We know. You want to get to the good stuff as soon as possible. But let us not rush into anything that could cause more harm than good. To begin, we’ll identify your true strengths as an employer as seen through the eyes of your employees. This phase ensures that we communicate with messages that can be supported by the entire organization. Furthermore, our combination of a leadership workshop and group interviews with employees from across your organization will provide your internal P&C team with valuable insights to use in their internal work.
The timeline is determined by your internal projects and needs. We usually complete the analysis and strategy within three months.
We’re rooting for it! Our goal is to find the perfect solution for a long-term collaboration. At this time, we’ll have a thorough understanding of your company culture, your talent market, how employer branding content can complement your marketing efforts, and much more. It would be a shame not to utilize it in the long run.
