WE DON'T USE AI
When we write your posts. Your content is written by a human. Always. Our writers hear your tone, catch your rhythm, and pick up on the wink in your eye.
AI can’t do that.
WE USE AI
To transcribe syncs & calls. We use AI to turn your voice into transcripts – fast. That way, we can focus on listening instead of note-taking.
WE DON'T USE AI
To create the big picture. Your positioning, voice, and narrative are too important to automate. This takes conversations, experience, and empathy.
WE USE AI
To filter your target group (ICP) from post engagement. Every like, comment, and profile view tells a story. We use AI to help surface the right people. And it’s always nice to know who is following along.
WE DON'T USE AI
When we talk to you. Every sync, interview, and creative session is human. You’re not talking to a tool. You’re talking to someone who listens, whether it’s one of our strategists, content writers, or data analysts.
WE USE AI
To accelerate research. AI helps us scan markets, spot patterns, and see what others in your field are saying (and not saying). It gives us a smarter starting point and a sharper strategy.
