Employer Culture Analysis
EIVEE wanted to gain a comprehensive understanding of their perceived employer culture, both from internal and external perspectives. The main objective was to diagnose their current employer brand in the talent market, understand their current market stance in the competitive landscape, and get actionable insights for areas of internal improvements.
What did EIVEE gain?
Based on our analysis, EIVEE was able to action insights and make immediate improvements to:
- Internal collaboration processes
- Communication flow/ breaking down silos
- Improving feedback culture
How do you get the best insights into an organization’s culture? Get perspectives from ALL angles. For EIVEE, we conducted a management workshop, employee interviews and employee surveys.
We started with a deep dive into management’s perceptions of EIVEE’s strengths as a workplace and defining ideal candidate profiles (ICP) for different teams. Next, we worked with employees from different departments to understand their perceptions of EIVEE as a workplace and its strengths and weaknesses.
By doing this, we ensured that the final strategy was authentic and recognizable for employees across departments.
We provided EIVEE with 8 key areas for improving employee engagement with specific action items and insights from interviews with employees.
We conducted extensive market research using data and insights to report back to EIVEE what’s really important to their target groups of candidates.
Additionally, we ran external interviews with a focus group of candidates that aligned with EIVEE’s ICP to further understand their preferences and candidate journey when searching for a new employer.
Talent Market Research
- Definition of EIVEE’s ICP and this type of candidate’s preferences in a workplace
- Instructions on how to communicate with ideal candidates’ at each step of the candidate journey
- Suggestions for how to incorporate the ideal candidates’ preferences on EIVEE’s career pages
In order to differentiate EIVEE from competitors in the overall talent market, we conducted competitor analysis and mapping to diagnose EIVEE’s current position in terms of look, tone and feel. We then looked at steps that needed to be taken to better communicate EIVEE’s strengths as an employer.
An Employer Brand Book assembling key insights of their target group, the new positioning followed by a new tone-of-voice, creative concepts, SoMe strategy, and activation plan.
Table of contents for the Employer Brand Book.
What does EIVEE have to say?
Next steps for you?
Interested in gaining insights into your culture and getting strategic with your employer brand to attract better customers & candidates?
Then book a non-binding call where we’ll dig into your situation to see if we’re the right fit for each other.